The First Lady Who Made It Iconic

Jacqueline Kennedy, First Lady of the United States and one of the most photographed women of the 20th century, encountered the bag during the 1960s and made it a staple of her elegant, understated wardrobe. In candid street photos and formal outings alike, she was often seen carrying this hobo-style silhouette under her arm, a gesture that transformed a beautiful accessory into a global symbol of refined, effortless chic. Though elegant in its own right, the bag’s destiny changed course thanks to her. Soon enough, the bag was renamed in her honor, simply the Jackie. Like other icons named after women who defined style, the Gucci Jackie became inseparable from the aura of its muse.